Privacy Policy

1. Introduction

Go Explore Maps UK is the Data Controller for personal data collected through this website and related services. This means we decide why and how your personal data is processed in line with UK GDPR, the Data Protection Act 2018 and PECR.

Last updated: 14 Apr 2026

2. Data We Collect

Personal Data

• Identity and contact details, including name, email address and telephone number.
• Account details you provide when registering or updating your profile.
• Business enquiry and contact form information, including message content and attachments.

Technical Data

• IP address, browser type and version, operating system, device identifiers and referring URLs.
• Server and security logs used to maintain platform stability and prevent abuse.

Usage Data

• Pages viewed, search actions, clicks, session duration and interaction patterns on the website.

Marketing and Communications Data

• Newsletter subscription preferences, consent records and communication opt-in/opt-out status.

3. Legal Basis for Processing

We process personal data only where a valid lawful basis applies:

• Consent: for non-essential cookies, analytics and direct marketing emails/SMS where consent is required.
• Contractual necessity: to create/manage accounts, respond to listing enquiries and deliver requested services.
• Legal obligation: to comply with legal requirements, regulatory obligations and lawful requests from authorities.
• Legitimate interests: to operate, secure and improve our platform, handle support requests and prevent fraud, where these interests do not override your rights.

4. How We Use Your Data

• Deliver and manage user accounts, listings and website services.
• Provide customer support and respond to contact or business enquiries.
• Send service communications and, where consented, marketing communications.
• Improve website performance, usability and content through analytics and testing.
• Maintain security, monitor misuse, enforce terms and comply with legal/regulatory obligations.

5. Cookies and Tracking Technologies (PECR)

We use cookies and similar technologies as follows:

• Essential cookies: required for core site functions, login state and security; these do not require consent.
• Analytics cookies: used to understand traffic and site performance (for example, Google Analytics where enabled); set only after consent.
• Marketing cookies: used to measure campaign performance and targeted ads (for example, Meta Pixel where enabled); set only after consent.

You can accept or reject non-essential cookies via our cookie controls and can withdraw consent at any time by updating cookie preferences or browser settings.

6. Data Sharing

We share personal data with trusted processors only where necessary to run our services, including:

• Hosting, content delivery and infrastructure providers.
• Analytics and performance measurement providers.
• Email and communication service providers.
• Payment service providers where paid features are used.

Each provider is contractually required to protect personal data and process it only on our instructions. We do not sell personal data.

7. International Data Transfers

Where service providers process data outside the UK, we apply safeguards required by UK GDPR. These include the UK International Data Transfer Agreement (IDTA), UK Addendum to EU Standard Contractual Clauses (SCCs), and equivalent adequacy mechanisms where available.

8. Data Retention

We retain personal data only for as long as necessary for the stated purposes:

• Contact form enquiries: up to 24 months after last correspondence.
• Account/customer data: for the life of the account and up to 6 years after closure where needed for legal, tax or dispute purposes.
• Marketing data: until consent is withdrawn or after 24 months of inactivity, whichever occurs first.
• Analytics data: up to 14 months from collection.
• Cookie consent records: 12 months.

9. Data Security

We use technical and organizational safeguards, including encrypted transmission (HTTPS), access controls based on role, secure hosting environments, routine monitoring and controlled access to personal data. We also maintain processes for incident handling and breach response.

10. Your Rights Under UK GDPR

You have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request erasure of personal data in certain circumstances.
• Request restriction of processing in certain circumstances.
• Receive your data in a portable format where applicable.
• Object to processing based on legitimate interests or direct marketing.

To exercise any right, contact us using the details below. We may need to verify your identity before completing your request.

11. Children's Privacy

Our services are not intended for children under 13. We do not knowingly collect personal data from children under 13. Where local law sets a higher digital consent age (including 16 in some regions), parental or guardian consent is required.

12. Contact Information and Complaints

For privacy queries or to exercise your rights, contact us at [email protected] or via our contact page.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO): https://ico.org.uk/make-a-complaint/.